Archive for June 4, 2010

LOTRO business model change – what about other publishers? and Europe?

June 4, 2010 3 comments

So it has been announced that Lord of the Rings Online is going “free to play”. Good for them, if it works out. It does not make me want to play it, so I am more interested in the impact it may have on other publishers and developers.

How does this affect CodeMasters? They have been the European operator for both DDO and LOTRO as pay-to-play games. After DDO changed its business model I did at one time try to get the new DDO through the European DDO site. But looking at that site there was no “free to play”, just the normal subscription thing as far as I could see.

So of course I jumped over to Turbine’s own site instead. In LOTROs case though they seem to be part of the picture in some way, will they get a percentage of items sold in the store?

If this attempt is successful as well I do hope that other subscription-based games will look more into this approach, games that might struggle a bit with keeping many regular subscribers, but which could potentially do well with a lower barrier of entry (waves to Cryptic, Paragon Studios and SOE).