Home > City of Heroes > In-game advertising in City of Heroes/Villains

In-game advertising in City of Heroes/Villains

April 3, 2008

NCSoft has announced that they are going to start with optional in-game advertising in City of Heroes/Villains, a s detailed here and here. Seeing these ads are optional and the player can select to not choose to see those ads.

Motivation for this is to get another revenue stream to cover the costs for the increased effort put into the game, instead of charging the players more in some way.

While I cannot say that I am particularly excited about advertising in the game, I can understand their position. It is a competitive market and with the current business models it can certainly be price sensitive. Anarchy Online has done it for years now, but City of is a bit larger title and it will be interesting to see how this may impact the player base.

We will probably see more of these changes in the future. I think this may be one potential driver for developing games with modern settings – it will be easier to introduce advertising in the game that does not seem to be out of context. You cannot really have that in a fantasy setting, unless the setting was something similar to Discworld perhaps.

Categories: City of Heroes
  1. April 8, 2008 at 23:02

    Hey Erik,

    I am not completely opposed to in game advertising so long as the ads stay relevant. Seeing McDonalds or Depends ads all over my favorite MMO would be pretty disheartening. However, if the ads were for companies like Wizards of the Coast, or another more relevant company… I do not think it would heavily detract from the overall gaming experience.

    I enjoy you blog… feel free to stop by http://www.warriorepic.com and say hello sometime.

  2. sente
    April 10, 2008 at 23:39

    The ads should certainly fit in with the setting. Wizards of the Coast would be something that could fit into a fantasy genre environment. McDonalds would be somewhat reasonable in City of-game, but that particular example is probably something I’d prefer to avoid in-game regardless of setting…

    Too much of that in real life.

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